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Summerfest might seem like a grown-ups’ event at first glance, but it’s actually packed with family-friendly activities, shows, and amenities that make visiting with kids easier than ever. From splash pads and playgrounds to affordable admission deals and hands-on entertainment, it’s one of Milwaukee’s most fun summer outings for families.
This guide breaks down everything parents need to know — how to save on tickets, what’s new this year, kid-friendly attractions, where to find family amenities, and smart tips to make the day smoother.
If you’re planning your family’s summer calendar, you might also like our guide to the best free summer festivals around Milwaukee. It’s packed with kid-friendly events happening all season long.
Quick Guide: Doing Summerfest With Kids (2026)
✔ Best Day for Families: Children’s Fest Day — free admission for everyone from noon–3 p.m.
✔ Don’t Miss: The Lil’ Gig and the Northwestern Mutual Community Playground
✔ Water Play: Splash pad at the Elizabeth “Bo” Black Family Fountain
✔ Height Note: Kids must be 48 inches to ride the Skyglider
✔ Family Amenities: Nursing suites, cooling station, stroller rentals, and a Lost Children’s Area
✔ Admission Deals: Many days offer free/discounted entry — check the current promo schedule
✔ Pro Tip: Bring a small bag only; outside food/drinks and full water bottles are usually not allowed
Is Summerfest Kid-Friendly?
It really can be. Summerfest has become much more welcoming for families, offering:
- Daily kids’ entertainment
- A large playground and green space
- A splash pad for hot days
- Affordable (and sometimes free!) admissions
- Convenient nursing suites
- A Lost Children’s Area
- Easy food options
For the most relaxed experience, visit earlier in the day, when crowds are lighter and temperatures are cooler.
Family Admission Deals & Ways to Save
Admission promotions change every year. We update this section each spring once Summerfest releases the official details.
Children’s Fest Day
A full day of family fun with discounted food items, special activities, and a Map of Fun scavenger hunt. Get your map stamped at locations around the festival for a chance to win prizes.
Daily Free or Discounted Admission Deals
Most festival days offer admission specials—check Summerfest’s “Admissions Promotions” page as the festival approaches.
New This Year
Check back closer to summer for 2026 updates! We’ll add all new family-friendly features as they’re announced.
Best Kid-Friendly Activities at Summerfest
The Lil’ Gig
Located inside the Northwestern Mutual Community Park, the Lil’ Gig is the festival’s dedicated kids’ area—basically a mini Summerfest designed just for families. It runs all nine days of the festival and features a rotating lineup of local arts organizations and youth performers.
Northwestern Mutual Community Playground
This huge, fully accessible playground is one of the best spots for families at Summerfest. Kids can climb, slide, splash, and explore in a fenced-in, shaded area built for ages 2–12, complete with inclusive play structures, sensory-friendly spaces, permanent restrooms, nursing suites, and plenty of seating for grown-ups. It’s an easy place to take a break, burn off energy, or escape the crowds for a bit — especially with little ones in tow.
Kids Boogie Down Dance Party
A nightly dance party that wraps up the day with movement, music, and lots of giggles.
UB the Band + Robotics Demos
Visit the Kids Activity Tent (noon–5 p.m.) to try real instruments or catch demonstrations from 537 Charger Robotics.
Huge Playground & Green Space
Right near the lakefront—great for breaks between stages.
Elizabeth “Bo” Black Family Fountain (Splash Pad)
Pack a towel! It’s the perfect midday cool-down spot.
Skyglider Ride
A gentle, scenic ride over Henry Maier Festival Park and the lakefront. Kids must be 48 inches tall to ride.
Big Bang Fireworks
If your family can stay up a bit later, the opening-night fireworks are unforgettable.
Gruber Law Offices SportsZone
Interactive clinics and demos from the Bucks, Admirals, and more throughout the day.
School of Rock
Young musicians from around the world take the stage—always a hit with families.
Northwestern Mutual Community Playground
Must-Know Amenities for Families
Stroller Rentals
Available at the North, Mid, and South gates (cash only).
Lost Children’s Area
Located near the Mid Gate. Staff check in lost children and support reunification with families.
Tip: Create an identification wristband for your child at any main gate.
Nursing Suites
Private, comfortable feeding areas located in the Children’s Area and near the south end of the grounds.
Cooling Station
Air-conditioning, free water, and sunscreen at the North Gate.
First Aid Station
Located at the Mid Gate, with Milwaukee Fire Department units nearby.
Item Check & Lost and Found
Available at all Information Booths. Small fee applies for item check.
What To Bring (and What Not To Bring)
Summerfest updates its carry-in rules every year, so be sure to check the most current guidelines before you go. In general, strollers and small bags are allowed, while full water bottles, outside food/drink, backpacks, and large bags are not permitted. Sunscreen is available at the Cooling Station, and medically necessary items are allowed when packed in a clear bag.
What’s Allowed
- Strollers
- Small bags (9″x10″x12″ or smaller)
- Clear bags for essentials (like nursing or medical items)
What’s Not Allowed
- Large backpacks
- Hard-sided coolers
- Outside alcohol
- Large umbrellas
- Professional photography equipment
- Sunscreen
- Water Bottles
Parent Tips
- Find sunscreen at the Cooling Stations
- Plan to purchase water right away
- Wear shoes suitable for walking
- Bring a change of clothes if your child will use the splash pad
- Pack noise protection for sensitive ears
- Snap a photo of your child as you enter (for safety)
Quick Tips for a Smooth Visit
- Arrive early for lighter crowds
- Use the playground and green space for breaks
- The Children’s Theater area is shaded—good for hot days
- Pick a “home base” near the splash pad if visiting with multiple kids
- Check show times before you go (the lineup changes daily)
Summerfest is one of Milwaukee’s busiest events, and it helps to go in with a plan. If you’d like tried-and-true strategies for keeping kids safe in big crowds, read our guide to child safety tips for crowded events before you go.
More Summer Fun Around Milwaukee
You may also love:
- Best Playgrounds in Milwaukee
- Milwaukee Summer Festivals Guide
- Milwaukee 4th of July Guide
- 100 Fun Things To Do in Summer with Kids
Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
