Family memberships around Milwaukee

Many of Milwaukee’s most popular attractions offer family memberships. Which one is right for your family?

Betty Brinn Children’s Museum

Regular price: $8.00/adult and child ages 1 & older (free for children ages 1 and younger)

Basic Family Membership = $75.00/year

What you get:

  • Unlimited free admission for one year for two adults and all children in the household or grandchildren
  • Member discount on parking in O’Donnell Park garage
  • 10% discount on Gift Shop purchases
  • Members-only communications

Our two cents: Betty Brinn offers additional programming that is free with admission, like Kids Yoga and Be a Maker programs.

Best for: Families with young children & families looking for somewhere to go on bad weather days.

Plus: Find out if your family is eligible for a free membership.

Discovery World

Regular price: Adult: $19 / Child 3-17: $16 / Child under 3: Free

Family Membership: $115/year

What you get:

  • Free, unlimited admission to Discovery World’s Reiman Aquarium and interactive exhibits for one year for two adults and all children who reside in the same household.
  • Reciprocal admission to over 300 science and technology centers throughout the world, including the Field Museum, Museum of Science and Industry, and The Adler Planetarium in Chicago (some restrictions apply – please see the ASTC List for restrictions or contact the Membership Department for more details.)
  • Express check-in at the Membership Desk with Membership Card and photo ID
  • Discount on purchases at the Discovery World Learning Shop and DK Express by Bartolotta’s café.
  • FREE Halloween Members Night event
  • Exclusive viewing and building access for Summerfest Big Bang & US Bank July 3rd fireworks
  • Flat rate parking in our underground garage
  • Advance notice of upcoming events, classes, and special membership day
  • Discounts on passes for Public Sails aboard Discovery World’s tall ship, the S/V Denis Sullivan
  • Reduced rates and advance registration on specific programs, including award-winning Summer Camps
  • Access to the Kohl’s Design It! Lab where you can create free DIY projects to take home.

Best for: Families with kids who love science and technology.

Milwaukee Art Museum

Regular price: Adult: $19 / Always free for kids 12 & under

Family Membership: $95.00/year

What you get:

  • Free admission for ​two adults and children 17 and under​ per visit​
  • Unlimited access to feature exhibitions
  • Free admission to Kohl’s Art Generation Family Sundays, MAM After Dark, gallery talks, and lectures
  • Invitations to Member Opening Celebration for feature exhibitions
  • Reduced rates on classes, screenings, and pre-purchased parking passes
  • The opportunity to join Museum support groups
  • A one-year subscription to our quarterly Member magazine
  • A 10% discount on Museum Store purchases, plus seasonal double discounts and Member Shopping Rewards throughout the year
  • A 10% discount in all three cafés

Our two cents: Kids 12 and under are always free, but if you have older kids or want to save on adult admission, this makes sense. MAM After Dark and Family Sundays are fantastic programs.

Milwaukee County Zoo Pass

Regular Price: Adult: $14.25 / Junior (age 3 to 12): $11.25 / Child (2 and under): FREE

Basic Zoo Pass: $85.00/year

What you get:

  • Free admission to the Milwaukee County Zoo for a full year
  • Free or discounted admission to 150+ zoos and aquariums nation-wide. See our list.
  • *Enjoy free parking for one vehicle per day, when you upgrade to a Zoo Pass Plus
  • Discounts on Zoological Society education classes and camps
  • Members-only discounts on fundraising events
  • Wild Things newsletter – six times per year
  • Members-only events
  • Alive magazine
  • Members-only discounts in the Zoo’s gift shops
  • Exclusive members-only discounts on the Oceans of Fun, Inc. interactive programs; Sea Lion Splash and Aquatic Adventures
  • Members-only field trips to other zoos, aquariums and places of interest

(Enjoy free parking for one vehicle per day when you upgrade to a Zoo Pass Plus.)

Our two cents: A family of four only has to visit the zoo twice for this pass to be worth the price. The Zoo Pass Plus includes parking.

Best for: Families with animal lovers & families looking for outdoor fun.

Milwaukee Public Museum

Regular price: Adult: $18 / Child 3-12 yrs: $12 / Children 4 and under free

Family & Friends Membership = $115.00/year

What you get:

  • Two adults and their children/grandchildren (age 17 and under), or one adult and three guests, with free general admission to the Milwaukee Public Museum and Daniel M. Soref Planetarium, for one year, plus all the benefits below.
  • Free members-only events (Halloween Hauntings & MPM Inside Out)
  • Invitation(s) to exhibit previews
  • Discount on camps and paid programs
  • Discount on parking in MacArthur Square garage ($5 flat-rate)
  • Free subscription to member magazine
  • Free Member News emails
  • Free admission to 300+ reciprocal museums
  • 10% discount on Museum shopping and dining
  • Free Clue Crew Explorer Guides

Schlitz Audubon Nature Center

Regular price: $8.00/adult / $4.00/child ages 3-17

Family Membership: $60.00/year

What you get:

  • Free unlimited admission to the Center for two adults and all children or grandchildren 17 and under
  • Discounts on programs and events
  • Free admittance to Bird Club and Raptor Saturday
  • Priority registration for our Preschool and Summer Camps
  • Free subscription to the Center’s seasonal publication Panorama
  • Discount in our Nature Store
  • Preferred or free admission to more than 180 nature centers in the US and Canada
  • Free snowshoe rentals for use on our trails

Urban Ecology Center

Family Membership: $45.00/year

What you get:

  • Free access to outdoor adventure equipment including canoes, kayaks, bikes, camping equipment, cross country skis, snowshoes, sleds, ice skates, gardening tools, and more for up to three days completely free at all three of our branches
  • Discounts on public programs & camps

Best for: Nature-loving families throughout the Milwaukee area. Take advantage of membership benefits at all three locations.

The Domes

Regular price: Adult: $8 / Child ages 6-17: $6 / Ages 5 and under free

What you get:

  • Free admission to the Conservatory during normal operating hours, 365 days a year
  • Advance notice of special educational programs, speakers and exhibits that provide opportunities for visitors of all ages to learn more about plants and the environment, many of which are free or discounted to Friends of the Domes members
  • A 10% discount in the Domes Gift Shop, Gifts Under Glass
  • A quarterly newsletter
  • Membership in the American Horticultural Society Reciprocal Admissions Program – a network of membership gardens throughout the nation which gives members access to other botanical gardens, arboreta and conservatories by offering special admission privileges and other benefits. To see and / or print a list of participating facilities, download the Reciprocal Admissions Program document or visit: or call toll free 1-800-777-7931.
  • The satisfaction of supporting this unique and historic Milwaukee landmark.

Are you a member anywhere? Do you know of any other memberships we should include? Drop a comment below!

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