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Mother’s Day is Sunday, May 10, 2026, and it’s the perfect excuse to treat the moms, grandmas, and mother figures in your life to something special — and maybe even free! Whether you’re planning a full weekend of fun or just sneaking in a few meaningful moments, we’ve rounded up some local deals and events to help you celebrate.
👇 Start with Milwaukee-area options, then scroll for a few special day trip ideas.
Free Admission & Specials for Moms
Harley-Davidson Museum – Mother’s Day at the H-D Museum
📍400 Canal St, Milwaukee, WI
🗓️ Sunday, May 10, 2026
Moms receive FREE general admission (mention the Mother’s Day offer in person).
Bonus: Brunch buffet at MOTOR® Bar & Restaurant with views of the Menomonee River.
➡️ Our family guide to the Harley-Davidson Museum »
Discovery World
📍500 N Harbor Dr,
🗓️ Sunday, May 10, 2026
All moms will receive free admission for the day at Discovery World. Watch Mermaid Echo in the aquarium, conjure up a 3D creation at Doodle Studio, try the flight simulator, and more.
Milwaukee Public Museum
📍800 W Wells St, Milwaukee, WI
🗓️ Sunday, May 10, 2026
Moms get in FREE!
Call 414-278-2728 to reserve your free adult admission.
On both Mother’s Day and Father’s Day, the museum welcomes all caregivers with one free adult admission per group.
➡️ Read our family guide to the Milwaukee Public Museum »
Milwaukee County Zoo – Mother’s Day at the Zoo
📍10001 W Bluemound Rd, Milwaukee, WI
🗓️ Sunday, May 10, 2026 | 9:30 a.m. – 4:30 p.m.
Moms get in FREE! (Regular parking and attraction fees still apply.)
Celebrate Mom and take her to the Zoo for a special day! All mothers receive free admission (parking and regular attraction fees still apply). Be sure to visit some of the Zoo’s animal moms including grizzly bear Ronnie, Bactrian camel AJ (Addie Jean), and African lion Patty Sharp Tooth.
➡️ Explore the Zoo with our family guide »
Free Popcorn for Mom at Marcus Theatres
Moms who visit their local Marcus Theatres or Movie Tavern location on May 10 to see a movie will receive a free junior popcorn in celebration of Mother’s Day. At select locations offering the Mother’s Day Brunch & Movie experience, guests can purchase tickets for $39.99 for adults and $19.99 for children (11 and under) at marcustheatres.com.
Day Trip-Worthy Adventures (Free for Moms!)
Bookworm Gardens – Mother’s Day at the Gardens
📍1415 Campus Dr, Sheboygan, WI
🗓️ May 9 & 10 2026 | 9:00 a.m. – 5:00 p.m.
Moms and mother figures get FREE admission + a potted plant (while supplies last).
Enjoy storytime, art-making in the barn, a scavenger hunt, and more.
Adult (18+): $15 | Youth (3-17): $13 | Kids under 2: Free
➡️ Read our article on Bookworm Gardens »
➡️ Explore our Magical Play Gardens roundup »
Old World Wisconsin – Moms Get in Free!
📍W372 S9727 Hwy 67, Eagle, WI
🗓️ Sunday, May 10, 2026 | 10:00 a.m. – 4:00 p.m.
Moms receive FREE admission (must redeem in person).
This immersive outdoor museum is packed with hands-on activities like wool processing demos, historic cooking, games, and farm animals.
➡️ Our full guide to Old World Wisconsin »
East Troy Railroad – Moms Ride Free
📍2002 Church St, East Troy, WI
🗓️ Sunday, May 10, 2026
Moms ride FREE!
Take a scenic 10-mile round-trip ride to the Elegant Farmer. It’s a charming, laid-back way to spend a spring day with your family.
🔗 Get the train schedule & tickets »
➡️ Read our article about East Troy Railroad »
Unique Experiences
Helicopter Tours with Mom
📍401 E Layton Ave, Milwaukee, WI
🗓️ Friday, May 8, 2026
Ages 2 and up
Soar over Milwaukee’s sparkling lakefront, swoop past the Milwaukee Art Museum, and get a bird’s-eye view of the downtown skyline. It’s an experience she’ll never forget—and a serious upgrade from flowers.
Looking to make a meal of it?
We also rounded up the best kid-friendly Mother’s Day brunch spots around Milwaukee, many offering special pricing for kids.
Bonus: Free Fun All Year Long
We put together an entire e-book packed with 250+ free things to do in and around Milwaukee — perfect for moms, dads, and families all year long.
Mother’s Day Weekend Events
You can always find more things to do around Mother’s Day in our Events Calendar »
Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
