Jan

Museum Days Returns to Milwaukee (January 19-29, 2023)

*Discovery World will offer discounted admission for Museum Days.*

MILWAUKEE (Jan. 18, 2023) – VISIT Milwaukee announced the return of Museum Days, a campaign that seeks to drive visitation to nearly 30 of Milwaukee’s incredible museums January 19-29.

The promotion entices out-of-town visitors and residents alike to experience all that the city has to offer at competitive prices, while discovering a new museum or special exhibit.

During Museum Days, participating museums offer either free or discounted admissions ranging from $1-15.

Kohl's Art Studio in Milwaukee Art Museum Wisconsin — *The Kohls Art Studio is a great stop for kids and families in the Milwaukee Art Museum.*

“Milwaukee’s art and cultural heritage, its ethnic diversity, and historic assets housed in our museums provide a rich sense of identity and pride that improves the quality of life for residents and overall experience for visitors,” says Peggy Williams-Smith, president and CEO. “We’re so proud to promote these institutions and we hope to introduce them to new visitors throughout the region.”

This year’s Museum Days promotion builds on the success of last year’s campaign, which drove increased visitation at museums throughout the area.

The Jewish Museum Milwaukee reported a 70% increase in visitors during the campaign, and the Harley-Davidson Museum reported similar success.