8 Local Toy Stores and Children’s Boutiques to Visit in 2021

Photo Credit: Unsplash, Sandy Millar

Whether you’re shopping for the holidays or looking for a special gift for a child’s birthday, you can find some really unique options at locally-owned toy stores and baby/children’s boutiques around the Milwaukee area. Find something for everyone on your list while supporting local business owners at the same time!


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Art Smart’s Dart & Juggling Emporium

1695 N. Humboldt Ave., Milwaukee, WI 53202
(414) 273-3278

You’ll obviously find darts, dart supplies, and juggling props at this dart and juggling emporium on the corner of Humboldt and Brady Street, but you can also buy kites, boomerangs, yo-yo’s, disc golf equipment, a selection of gag gifts, and more.

Their selection of novelty items would make for great stocking stuffers, too! Some of their inventory is even available online, and they offer free shipping on orders over $100.

Fischberger’s Variety

2445 N. Holton St., Milwaukee, WI 53212
(414) 263-1991

This delightful gift shop has unique finds for all ages, and they pride themselves on carrying something for everyone. You’ll find games and toys, puzzles, clothing, crafting and sewing supplies, jewelry, greeting cards, candy and more.

Ruckus & Glee

805 N. 68th St., Wauwatosa, WI 53213
(414) 395-3201

Ruckus & Glee toy store Wauwatosa Wisconsin
Photo Credit: Instagram, @thetosanetwork

Ruckus & Glee is a quirky and colorful toy store in the heart of Wauwatosa. You are sure to find the perfect gift for a birthday party or for the holidays on any budget. A visit here is hands-on and interactive, and the owners choose high-quality toys that awaken children’s imaginations.

Shop in store or online, or call ahead to order a gift wrapped and ready to go for pick up. You’ll also find them in our Birthday Guide. They have a Birthday Club and offer birthday registry to make shopping easier for everyone.

Winkie’s Hallmark and Gifts

629 E. Silver Spring Dr., Whitefish Bay, WI 53217
(414) 964-2130

Winkie's Toys and Variety store Silver Spring Drive Whitefish Bay Wisconsin

Winkie’s is a landmark in the endearing shopping district of Whitefish Bay, and it has been locally owned for many years.

Upstairs you’ll find unique home décor, scented candles, stationery and other gifts for adults, and downstairs you’ll find a great selection of popular and whimsical toys and games for your kids, as well as an assortment of novelty candies and chocolates.


Download the Vroom App to add learning to mealtime, bathtime, bedtime, or anytime with 1,000+ fun, free activities.

Rainbow Booksellers

5704 W. Vliet St., Milwaukee, WI 53208
(414) 774-7205

Photo Credit: Instagram, @milwaukeephoto

This adorable place just so happens to be the last children’s bookstore in the city of Milwaukee. They are open on Wednesdays and Saturdays, and their books are ALWAYS 25% off! Plus, they offer gift wrap to make gift shopping even easier.

Build-A-Bear Workshop

2500 N. Mayfair Rd., Wauwatosa, WI 53226
(414) 453-2327

girl wearing a mask in Build-A-Bear Workshop with pink mermaid bear

Kids get to build their very own teddy bear or other stuffed animal in a pretend bear factory, choosing from a wide selection of outfits and accessories (including officially licensed Milwaukee Bucks and Brewers uniforms!). Work with your “pawsonal” party planner to plan a unique party or get-together.

Goo Goo Gaa Gaa

18905 W. Capitol Dr., Brookfield, WI 53045
(262) 790-6890

Goo Goo Gaa Gaa children's clothing boutique Brookfield Wisconsin

This store started out as a baby boutique, and it has grown into a lovely store for kids of all ages. It’s a great place to find special occasion outfits and mommy-and-me sets.

They offer fun clothing, toys, stuffed animals, books and children’s décor. They also have meaningful gifts for important milestones in a child’s life, as well as gifts for parents and grandparents.

Little Monsters

2445 N. Farwell Ave., Milwaukee, WI 53211
(414) 964-2323

Little Monsters children's boutique store Milwaukee Wisconsin

This adorable, high-end children’s boutique on the east side of Milwaukee has a great selection of trendy clothing, interesting toys, and even a candy bar. Their Instagram account is fun to follow, too!


Download the Vroom App to add learning to mealtime, bathtime, bedtime, or anytime with 1,000+ fun, free activities.

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