10 Fun Toy Stores and Children’s Boutiques (2023)

Whether you’re shopping for the holidays or looking for a special gift for a child’s birthday, you can find some really unique options at locally-owned toy stores and baby/children’s boutiques around the Milwaukee area.

Find something for everyone on your list while supporting local businesses at the same time!

1. Art Smart’s Dart & Juggling Emporium

1695 N. Humboldt Ave., Milwaukee, WI 53202
(414) 273-3278

You’ll obviously find darts, dart supplies, and juggling props at this dart mart and juggling emporium on the corner of Humboldt and Brady Street, but you can also buy kites, boomerangs, yo-yo’s, disc golf equipment, a selection of gag gifts, and more.

Their selection of novelty items would make for great stocking stuffers, too! Some of their inventory is even available online, and they offer free worldwide shipping on orders over $100.

2. BlackBear Children’s Boutique

4312 N. Oakland Ave., Shorewood, WI 53211
(414) 368-0110

Inspired by a love of shopping for her nieces and nephews, Emma Carollo launched BlackBear Boutique in 2017. The shop carries a curated collection of high-quality clothing, accessories, books and toys for children 0-10 years old. Emma scours the globe for products with a focus on sustainability and ethically produced goods.

BlackBear often hosts special events and classes, including storytime and crafts for ages 1-4 on Saturday mornings at 10 a.m.

3. Fischberger’s Variety

2445 N. Holton St., Milwaukee, WI 53212
(414) 263-1991

This delightful gift shop in the Riverwest area has unique finds for all ages, and they pride themselves on carrying something for everyone. You’ll find games and toys, puzzles, clothing, crafting and sewing supplies, jewelry, greeting cards, candy and more.

Some items are available on the Fischberger’s website, and you can place an order for pickup. They also offer free, no-contact delivery for local customers ($10 minimum purchase).

4. Goo Goo Gaa Gaa

18905 W. Capitol Dr., Brookfield, WI 53045
(262) 790-6890

Goo Goo Gaa Gaa children's boutique Brookfield Wisconsin

This store started out as a baby boutique, and it has grown into a lovely store for kids of all ages. It’s a great place to find special occasion outfits and mommy-and-me sets.

They offer fun clothing, toys, stuffed animals, books and children’s décor. They also have meaningful gifts for important milestones in a child’s life, as well as gifts for parents and grandparents. There’s an online storefront too, and free gift wrapping is available for all purchases.

5. Little Monsters

2445 N. Farwell Ave., Milwaukee, WI 53211
(414) 964-2323

Little Monsters children's boutique store Milwaukee Wisconsin

This adorable, high-end children’s boutique on the east side of Milwaukee has a great selection of trendy clothing (sizes infant thru 10) and accessories, interesting toys, books and even a candy bar.

Free gift wrapping is available for any purchase. Their Instagram account is fun to follow, too!

6. Rainbow Booksellers

5704 W. Vliet St., Milwaukee, WI 53208
(414) 774-7205

Rainbow Booksellers bookstore mural Vliet Street Milwaukee Wisconsin

This adorable place just so happens to be the last children’s bookstore in the city of Milwaukee. They are open on Wednesdays and Saturdays, and their books are ALWAYS 25% off the cover price! Plus, they offer gift wrap to make gift shopping even easier.

Titles for kids from birth through high school age are available, including unique books in the areas of science, math, multi-cultural, foreign language and art, in addition to general titles. They also have wooden toys, puzzles and small items for birthday favors, plus a candy counter, chock full of treats.

7. Rooted MKE

5312 W Vliet St., Milwaukee, WI 53208
(414) 488-9545

Rooted MKE BIPOC Children's Bookstore and Literacy Exploration Center Milwaukee Wisconsin
Photo Credit: Facebook, @RootedMKE.Tutoring

This BIPOC, women-owned children’s bookstore and literacy center provides a space for youth to thrive, learn and foster literacy, Rooted MKE has a curated selection of children’s and young adult (YA) titles that are all written, illustrated by, or showcase BIPOC characters.

They also offer literacy kits, exploratory learning courses, and private tutoring and academic support sessions.

This year, they are open to the public Friday 4:00-7:00 PM, Saturday 10:00-3:00 PM, and Sunday 10:00-3:00 PM.

8. Ruckus & Glee

805 N. 68th St., Wauwatosa, WI 53213
(414) 395-3201

Photo from Visit Milwaukee

Ruckus & Glee is a quirky and colorful toy store in the heart of Wauwatosa. You are sure to find the perfect gift for a birthday party or the holidays on any budget. A visit here is hands-on and interactive, and the owners choose high-quality toys and board games that awaken children’s imaginations.

Opt for in-store or online shopping, or call ahead to order a gift that’s wrapped and ready for pickup. You’ll also find them in our Birthday Guide. They have a Birthday Club and offer birthday registry to make shopping easier for everyone.

9. Winkie’s Hallmark and Gifts

629 E. Silver Spring Dr., Whitefish Bay, WI 53217
(414) 964-2130

Winkie's Toys and Variety store Silver Spring Drive Whitefish Bay Wisconsin

Winkie’s is a landmark in the endearing shopping district of Whitefish Bay, and it has been locally owned for many years.

Upstairs you’ll find unique home décor, scented candles, stationery and other gifts for adults, and downstairs you’ll find a great selection of popular and whimsical toys and games for older and younger kids, as well as an assortment of novelty candies and chocolates.

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About the author

In 2013, Calie Herbst, a former teacher with three little ones, saw a need for a “One Stop Shop” for family fun in Milwaukee. So she founded Milwaukee With Kids. Her goal was to find the best this city has to offer families and share it with other parents. In one place. In 2019, she published "Exploring Milwaukee WIth Kids", a comprehensive Milwaukee travel guide for families and kids. She appears regularly on WISN News, Fox 6's 'Real Milwaukee', B93.3, and Wisconsin Morning News. She has been featured in Medium, the Milwaukee Journal Sentinel, NPR, the Wisconsin Jewish Chronicle, and on CBS 58 News. Calie is available for hosting, moderating and media appearances.

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