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The first day of spring is getting a little sweeter—Dairy Queen Free Cone Day is officially back for 2026. Each year, families across Milwaukee look forward to this feel-good tradition, and it’s an easy way to kick off warmer days with something simple and fun.
Here’s everything you need to know before you go.
Quick Answers Parents Are Searching For
- When is Free Cone Day in 2026?
Expected March 20, 2026 (DQ typically confirms in early March) - What do you get?
A free small vanilla cone - Who can participate?
One cone per person, in-store only - Where is it valid?
Participating U.S. non-mall Dairy Queen locations - Does it run out?
Yes — while supplies last - Is delivery or mobile pickup included?
No — the offer is in-person only
A Sweet Spring Tradition
Every year, Dairy Queen celebrates the start of spring by giving out free small vanilla cones. It’s their way of welcoming longer days, brighter weather, and the start of “Treat Season.”
If you’ve never been, picture this: happy kids, sticky fingers, big smiles, and a free little moment of joy. It’s simple, but that’s part of the charm.
Mark your calendar:
📅 March 20, 2026
📍 At participating non-mall DQ locations
🍦 One free small vanilla cone per person
It’s an all-day event, but cones are available only while supplies last, so earlier in the day is usually best.
What Families Should Know Before Going
Here are a few helpful details before you load the kids in the car:
1. Not all locations participate
Most freestanding DQs in the Milwaukee area join in, but mall locations typically do not. It’s always smart to call ahead if you’re unsure.
2. The offer is in-person only
Free cones won’t apply to:
- mobile orders
- delivery apps
- drive-thru pickup of paid orders
Just walk inside, ask for the Free Cone Day offer, and enjoy.
3. Expect a little line, especially after school
Milwaukee families tend to stop by after pickup time, so the mid-afternoon window can be busy. Late morning or early afternoon is usually quieter.
4. The free cone is vanilla only
Upgrades (like DQ’s classic dip-cones) aren’t included, but you can always purchase extras if you want to make it a bigger treat.
Why DQ Hosts Free Cone Day Every Year
Free Cone Day is part of Dairy Queen’s nationwide tradition to celebrate the start of spring and the launch of their new “Treat Season.” It’s also a way to bring communities together for something light and joyful — which honestly feels pretty on brand for the first warm day after a Wisconsin winter.
Looking for More Sweet Treats Around Milwaukee?
If Free Cone Day has your kids in dessert mode, here are a few local favorites:
👉 Best Ice Cream Shops in Milwaukee
Our guide to the creamiest scoops, coolest treats, and kid-friendly shops around the city.
👉 Museum of Ice Cream in Chicago
If you’re up for a road trip, this experience is a dream for ice cream lovers.
Have Fun & Enjoy the First Taste of Spring
However you celebrate, Free Cone Day is such an easy way to mark the change of seasons with your kids. If you head out, tag @mkewithkids so we can see your cones and share the springtime fun.
Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
