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If you love discovering new, no-stress places to grab a treat with your kids, you’ll want to put Fitzy’s Café in Whitefish Bay on your list. What started as a small ice cream and soda counter inside the historic Fitzgerald Pharmacy has grown into a bright, modern café that serves coffee, breakfast, pastries, and plenty of kid-friendly options—all in a welcoming, walkable neighborhood.
Whether you’re stopping in after school, meeting a friend, or grabbing a coffee before errands, it’s an easy place for families to settle in.
What You’ll Find at Fitzy’s Café
Fitzy’s Café sits inside the newly renovated Fitzgerald Pharmacy on Silver Spring Drive, keeping the neighborhood charm while offering a fresh menu. The space is clean and airy, with indoor seating plus a patio for warmer days.
Here’s what they serve:
- Espresso drinks and drip coffee, featuring blends from Chicago roasters Metric Coffee and Metropolis Coffee
- Breakfast sandwiches, pastries, and baked goods
- Purple Door Ice Cream (a local favorite!)
- Old-fashioned root beer floats
- Candy and treats from Burke Candy and Goody Gourmets
It’s casual, quick, and easy, especially with kids in tow.
Kid-Friendly Features Parents Will Appreciate
Fitzy’s balances the “treat stop” vibe with a café that works for families. You’ll find:
- A relaxed atmosphere where kids fit right in
- Vegan and gluten-free options
- Convenient over-the-counter items and locally sourced gifts
- A soda fountain for old-school floats
- A small patio for outdoor eating
- A walkable strip outside for getting wiggles out
It makes a great stop before the beach, after school, or paired with a walk up and down Silver Spring.
What to Try
If you’re not sure where to start, here are a few fan favorites:
- Bananas Foster croissant
- Avocado and egg sandwich
- Purple Door Ice Cream with Burke Candy toppings
- Root beer float for a nostalgic treat
- Drip coffee or a latte from their rotating roasters
There’s something for everyone, from littles to teens to tired parents in search of caffeine.
A Little Neighborhood History
The building that houses Fitzy’s Café has been part of Whitefish Bay since 1954. The original Fitzgerald Pharmacy once had a classic lunch counter serving sandwiches, sodas, and milkshakes. While the pharmacy closed briefly in 2019, it was revived and renovated—and the new café keeps the past alive with nods to that old-school charm.
Location & Hours
Fitzy’s Café
Inside Fitzgerald Pharmacy
Address: 2906 E. Silver Spring Dr., Whitefish Bay
Hours: Typically 7 a.m.–8 p.m. (confirm before visiting)
You can walk to it easily from shops and parks, making it a handy family stop in the neighborhood.
Frequently Asked Questions
Does Fitzy’s still serve ice cream?
Yes—Purple Door Ice Cream is available year-round.
Is Fitzy’s kid-friendly?
Absolutely. The menu, atmosphere, and setup make it easy for families.
Do they have parking?
There is nearby street parking along Silver Spring Drive.
More Kid-Friendly Places Nearby
Fitzy’s is within walking distance of Klode Park, which has a playground, restrooms, and a walking path down to the beach. You can also peruse the shops along Silver Spring Drive, including the toy store Winkie’s.
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Calie Herbst, Editor-in-Chief of Milwaukee With Kids, has spent over a decade combining her experiences as a parent of three to create a hub for Milwaukee’s family adventures.
Her decade-long teaching career in Milwaukee Public Schools and academic background, including a Master’s in Teaching from Marquette University and dual B.A.s in Sociology and Spanish from the University of Wisconsin – Madison, fuel her passion for inclusive and engaging family content.
Calie is also a recognized voice in local media, contributing to WISN Channel 12 News, WTMJ Wisconsin Morning News, Fox 6’s Real Milwaukee, and B93.3.
Discover more about Calie’s journey and editorial approach on her About Page and Editorial Policy Page.
