Best Family Memberships for Milwaukee Attractions (2026)

A mother giraffe and her calf is a famous Milwaukee attraction at the Milwaukee County Zoo.
Giraffes are one of the most beloved attractions at the Milwaukee County Zoo.

Looking for the best family memberships in Milwaukee? Whether your crew loves animals, art, nature, or hands-on play, there are plenty of local spots that offer year-round fun for one flat price.

From the Milwaukee County Zoo to the Betty Brinn Children’s Museum, these memberships can save families hundreds of dollars while providing unlimited access to some of the city’s favorite attractions. They also make great gifts and are a perfect way to stay active during Wisconsin’s long winters.

Below you’ll find a full breakdown of Milwaukee’s most popular and worthwhile memberships — updated for 2026 with current pricing, perks, and insider tips.

TL;DR: Best Family Memberships in Milwaukee

In a hurry? Here’s a quick look at the best family memberships in Milwaukee:

Attraction Cost Best For Key Perks
Betty Brinn Children’s Museum From $145/year Little kids, indoor play Free daily visits, ACM reciprocity
Discovery World From $130/year Science & tech lovers 300+ reciprocal museums, camp discounts
Milwaukee Art Museum From $115/year Creative families Free admission, art studio, member events
Milwaukee County Zoo From $175/year (with parking) Animal lovers Unlimited visits, reciprocal zoos
Milwaukee Public Museum From $135/year Science & history fans Planetarium access, early event registration
Schlitz Audubon Nature Center From $80/year Outdoor explorers Year-round trails, camp discounts
The Domes From $65/year Garden & plant enthusiasts Free admission, AHS reciprocity
Boerner Botanical Gardens From $65/year Flower & garden lovers AHS reciprocity, class discounts
Green Meadows Petting Farm Per-person pass Frequent farm visitors Unlimited visits, seasonal event access
Little Village Play Café From $65/month Indoor play & classes Unlimited play, discounts, community perks

A little girl in fuschia jumpsuit playing with cardboards, an activity kids with family memberships can enjoy at Betty Brinn Children's Museum.
Families with kids can enjoy hands-on exhibits at the Betty Brinn Children’s Museum all year long.

Betty Brinn Children’s Museum

Regular Admission:

  • Adults & Children: $14
  • Seniors (60+): $12
  • Under 1: Free
  • Members: Free

Memberships:

  • 4-Family: $145/year — up to 4 visitors + parking discount
  • 6-Family: $200/year — up to 6 visitors + parking discount
  • Family+: $225/year — adds 50% off admission at 200+ children’s museums nationwide
  • Play Maker: $300/year — includes Family+ benefits + $75 tax-deductible gift
  • Bonus: Find out if your family qualifies for a free membership program.

Perks: Free year-round visits, parking discount, and access to museum programs like Kids Yoga and Be A Maker.

💡 Best for: Families with young kids and indoor playdays.
👉 Related: Read our full review of what’s new and current exhibits at Betty Brinn Children’s Museum »


People with family membership access looking at a replica of a sailing boat at Milwaukee Discovery World.
Discovery World hosts themed events that older kids will surely enjoy!

Discovery World

Regular Admission:

  • Adults: $25
  • Children (3–17): $21
  • Under 3: Free
  • Seniors (60+): $21
  • Military/College: $19
  • Access Admission: $7 for qualifying Wisconsin families (WIC, FoodShare, Medicaid, etc.)

Memberships:

  • Individual: $60
  • Dual: $85
  • Family: $130
  • Family Plus: $170 (adds 1 guest)
  • Family Access: $50 (discounted for qualifying families)
  • Grandparents: $130 | Grandparents Plus: $170

Perks: Free admission for one year, reciprocal access to 300+ museums, two guest passes per year, and discounts on camps, parking, and the café.

💡 Best for: Science- and tech-loving families. The Field Museum reciprocity is a huge bonus.
👉 Related: Read our full review of what’s new and current exhibits at Discovery World »


The entrance the Milwaukee Art Museum
Milwaukee Art Museum isn’t just “another museum”; the building itself is a work of art!

Milwaukee Art Museum

Regular Admission:

  • Adults: $27
  • Students/Seniors (65+)/Military: $20
  • Kids 12 & under: Free
  • Wisconsin K–12 Teachers: Free with school ID
  • Thursday Nights (4–8 p.m.): Pay what you wish

Memberships:

  • Access: $20 (discounted for WIC, FoodShare, Medicaid participants)
  • Student: $40
  • Individual: $75
  • Family/Dual: $115
  • Art Advocate: $250 (adds reciprocity to 500+ museums + event perks)
  • Donor: $500 | Patron: $800 | President’s Circle: $1,500+

Perks: Free admission all year, early exhibition previews, discounts on parking, dining, and classes, and national museum reciprocity at higher tiers.

💡 Best for: Creative families who love art, hands-on programs, and free Kohl’s Art Studio activities.

Our two cents:
Kids 12 and under are always free, but if you have older kids or want to save on adult admission, this makes sense. Storytime in the Gallery & Family Sundays are fantastic programs.

👉 Related: See the top things to do with kids at the Milwaukee Art Museum »


Elephants dipping in the water and basking in the sun at the Milwaukee County Zoo
A Zoo Pass makes it easy to enjoy outdoor fun at the Milwaukee County Zoo.

Milwaukee County Zoo

Regular Admission:

  • County Residents: Adults $11.50 | Kids (3–12) $9 | Seniors $12
  • Non-Residents: Adults $14.75 | Kids $11.75 | Seniors $13.75
  • Under 2: Free
  • Parking: $15
    Save $3 when you buy tickets online.

Memberships:

  • Individual: $145 with parking
  • Couple: $160 with parking
  • Family: $175 with parking (2 adults + kids/grandkids under 18)
  • Affiliate: $345 (adds guest passes + class certificate)
  • Benefactor: $450 (adds behind-the-scenes tour + more guest passes)
    Lower-cost, no-parking options available.

Perks: Free admission all year, reciprocal zoo access nationwide, shop discounts, and priority registration for zoo camps and events.

💡 Best for: Animal-loving families and outdoor adventures. A family of four only has to visit the zoo twice for this pass to be worth the price. The Zoo Pass Plus includes parking. (Our family LOVES the Zoo Pass!) It’s great for families with animal lovers & families looking for outdoor fun.

👉 Related: Read our full Family Guide to the Milwaukee County Zoo »


Different kinds of dinosaur exhibits that people with annual family memberships can enjoy looking.
The Milwaukee Public Museum is an immersive destination for families.

Milwaukee Public Museum

Regular Admission:
(Includes one Planetarium program; Dome Theater films sold separately)

  • Adults (18–64): $25
  • Teens (14–17): $24
  • Youth (4–13): $19
  • Seniors (65+): $21
  • Military/College: $21
  • Members & Kids (3 and under): Free

Memberships:

  • Dual — $85
    2 adults OR 1 adult + 1 guest.
    Includes basic benefits + $5 Dome Theater tickets.
  • Family — $135
    2 adults and their children/grandchildren (17 & under).
    Includes basic benefits + $5 Dome Theater tickets.
  • Sustainer — $250 (Best Value)
    2 adults + kids OR 1 adult + 3 guests.
    Adds free Dome Theater shows, 4 guest passes, early program registration, and caregiver privileges.
  • Affordable Adventure — $65
    Discounted Family Membership for Wisconsin families participating in BadgerCare, FoodShare, Medicaid, or WIC.
    Includes all Family-level benefits.
  • Donor Levels — $500+
    Support museum research and education while receiving expanded benefits and special invitations.

All Members Get:
Free admission to MPM and the Daniel M. Soref Planetarium, free access to 300+ museums worldwide, $5 parking in MacArthur Square, members-only events, early registration, discounts on dining and shopping, and weekend morning access.

💡 Best for: Families who love science, history, and the planetarium experience. The Sustainer level is a great value if you plan multiple visits per year.

👉 Related: Read our full review of what’s new and current exhibits at MPM »


A small pathwalk that leads to the Schlitz Audobon Nature Center with different kinds of trees
Schlitz Audubon Nature Center is the ideal place for spotting migrating birds and waterfowl.

Schlitz Audubon Nature Center

📍 1111 E. Brown Deer Rd, Milwaukee, WI 53217
🕒 Open daily, 8:30 a.m.–5:00 p.m.

Regular Admission:

  • Adults: $10
  • Ages 3–17: $7
  • Under 2: Free
  • Military: $7
  • Members: Free

Memberships:

  • Individual — $65
    Admission for one adult.
  • Family — $80
    Admission for two adults + all children or grandchildren under 18.
  • Student — $45
    One individual with valid student ID.
  • Military — $45
    Two adults + all children or grandchildren under 18. (Active duty or veterans; proof required.)
  • Add +2 Guests — $20
    Add up to two guests per visit to any membership.

Member Benefits:
Free year-round admission, discounts on programs and events, priority registration for the Nature School and summer camps, a subscription to Panorama magazine, and reciprocal benefits at nature centers across the U.S. and Canada.

💡 Best for: Nature-loving families who enjoy outdoor adventures year-round. It’s an easy favorite for hikes, birdwatching, and hands-on programs.

👉 Related: See the top things to do with kids at Schlitz Audubon Nature Center »


An aerial view of The Domes of Mitchel Park Horticultural Conservatory with a large garden in the middle.
Free parking is an additional perk for those with household memberships.

The Domes (Mitchell Park Horticultural Conservatory)

Regular Admission (per entry):

  • Adults: $9 | $8 (Milwaukee County residents)
  • Seniors (60+): $9 | $6 (residents)
  • Military (active duty & veterans): $6
  • Adults with disabilities: $6
  • Students (with ID): $6
  • Juniors (ages 3–12): $6
  • Children (2 & under): Free

💡 Milwaukee County residents must show ID for discounted rates.


Memberships:

  • Household — $65
    Admission for all members of one household.
  • Individual + 3 Guests — $50
    Admission for one member plus up to three guests.
  • Senior + 1 Guest — $30
    For members 60+, includes one guest.
  • Student + 1 Guest — $30
    Must present student ID.

Higher “Conservatory Circle” levels ($125–$10,000) add exclusive perks like event access, animal sponsorships, VIP admission, workshops, and recognition on The Domes’ donor board.


Member Benefits:
Free year-round admission (including holiday and train shows), member-only events, 10% gift shop discount, quarterly newsletter, and reciprocal access to 300+ American Horticultural Society gardens (including Bookworm Gardens, Boerner Botanical Gardens, Green Bay Botanical Garden, and Chicago Botanic Gardens), use of member lane during peak times, and free parking.

💡 Best for: Families who love gardens, plants, and year-round indoor beauty—especially when it’s too cold to explore outdoors.

👉 Related: Read our full review of what’s new and current exhibits at the Domes »


A gazebo surrounded by small shrubs where adults can sit while there are kid activities at the Boerner Botanical Gardens
All Boerner Botanical Gardens membership levels have a 10% discount on “FBBG-labeled” items in the gift shop.

Boerner Botanical Gardens

Regular Admission:

  • Adults (18+): $9 | $8 (Milwaukee County residents)
  • Seniors (60+): $6 (residents)
  • Students (with ID): $6
  • Military/Disability (any age): $6
  • Children (ages 3–12): $6
  • Under 2: Free

💡 Groups of 10+ receive a small discount ($7 resident adults / $8 non-resident adults).


Memberships:

  • Student — $15 (ages 16–22)
    One card + 1 guest pass.
  • Educator — $25
    One card + 1 guest pass.
  • Individual — $35/year or $65/2 years
    One card + 1 guest pass.
  • Individual + 1 — $50/year or $90/2 years
    Two cards + 2 guest passes.
  • Family — $65/year or $120/2 years
    Two cards + 3 guest passes (2 adults + 3 children under 17).

Membership Plus Levels:

  • Garden Friend — $100: Adds 5 guest passes + recognition in annual report.
  • Associate — $250: Includes VIP tour + recognition.
  • Affiliate — $500: Includes VIP tour + recognition.
  • SEEDS — $1,000: Adds 10 guest passes, donor dinner, 20% gift shop discount, and name on donor wall.

Member Benefits:
Unlimited free admission, 10% off gift shop purchases, discounts on classes and events, newsletter updates, a member appreciation event, and reciprocal access to 300+ American Horticultural Society gardens (including Bookworm Gardens, The Domes, Green Bay Botanical Garden, and Chicago Botanic Gardens).

💡 Best for: Families who love flowers, gardens, and peaceful outdoor spaces. Be sure to check out Margie’s Children’s Garden! The Family membership pays for itself quickly and supports one of Milwaukee’s most beautiful spots.


Three goats standing on a gravel area near a small wooden building that families with annual passes at the Green Meadows Petting Farm can play with.
Green Meadows Petting Farm has open grassy and farm-play areas where children can roam a bit, explore, and enjoy the outdoors.

Green Meadows Petting Farm

Annual Pass:

  • Passes are sold per person (no family pass option).
  • Valid for unlimited visits during open hours for the calendar year purchased (expires December 31).
  • Includes free admission to all Green Meadows Farm special events, such as:
    • Easter Egg Hunts
    • Barnyard, Band & Booze
    • Free Pumpkin in October
    • Trail of Jack O’Lanterns (admission only; extra activities not included)
    • Santa’s Farm Fest
  • Passholders also qualify as a paid admission for Mother’s Day, Father’s Day, and Grandparents Day specials.

Good to Know:

  • Everyone ages 2+ must have an Annual Pass or paid admission.
  • Passes are non-transferable and non-refundable.
  • Photo ID may be required for entry.
  • Stickers are issued at each visit and must be worn visibly.

Your Pass Supports:
Animal care and veterinary visits, feed and bedding, staff education, and maintenance of the barns, fences, and grounds.

💡 Best for: Families who love animals and plan to visit often. The pass pays off quickly if you enjoy seasonal events or spontaneous after-school visits.


A spacious, modern lounge area with leather sofa, center table and rug with a wooden playhouse in the background.
Little Village Play Café is a welcoming space for families with young children.

Little Village Play Café

Membership Perks:

  • Unlimited free play
  • 10% off everything in-store
  • Exclusive Village VIP newsletter
  • Member-only private playdates & Facebook group
  • “First dibs” on all classes & events
  • Discounts on private event rentals
  • Guest, class, and event passes
  • Food & drink credit

Membership Options:

  • Playmakers — $65/month
    Unlimited play and all member perks.
    ✨ Pays for itself after about four visits!
  • Daydreamers — $78/month
    Unlimited play + one monthly Little Learners class ($60 off value).
  • Wondermakers — $275/month (Most Popular)
    Unlimited play, unlimited classes, unlimited events, and the best perks—plus two guest passes per month and $30 monthly credit.

💡 Best for: Families who love community connection, imaginative play, and frequent visits. The memberships quickly pay for themselves and make it easy to turn Little Village into a regular family hangout.


Are you a member anywhere? Do you know of any other memberships we should include? Email us at hello@mkewithkids.com.

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