Celebrate winter at our first Frostfest, a free outdoor event from the Milwaukee Public Market designed to bring people together and activate one of the city’s most dynamic public spaces.
📍 Location: Riverwalk Commons (beneath I-794, across from the Market at 423 N. Water St.)
📅 Date: Saturday, Feb. 21
⏰ Time: 3–7 p.m.
🎟 Cost: Free and open to the public
❄ What to Expect:
- Free hot cocoa
- Live local music
- Family-friendly fun
- Iceless Curling
- Free sauna experiences and education in the Hive Wellness & Social zone
🎶 Live Music Lineup:
- 3 p.m. – The Taxmen (Beatles-inspired rock band)
- 4:30 p.m. – Torcado
- 6 p.m. – Mas Verde
🌭 Food & Drinks:
- Winter-inspired beverages at the Shipping Container Bar
- Foltz Family Market brats available for purchase
- Net proceeds from brat sales benefit Hunger Task Force
Bundle up and embrace the season with music, movement and connection in the heart of downtown Milwaukee.
Frostfest is made possible with support from Educators Credit Union, 333 Water, Hive Wellness & Social, and Record-A-Hit Entertainment, a full-service special event company specializing in corporate events, weddings, and more.
Please note: Dates and times are subject to change, and occasionally events may be cancelled. Please check the event website to confirm the latest details.
